10 Marketing Strategies for Sports Betting Sites

So you have a new sports betting site and you were hoping to compete with the established sports book sites, how does one go about letting the world know the site exists?

Back many years ago new sports gambling sites would merely start aggressive Pay Per Click campaigns. With today’s Internet the search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this sort of advertising forced the online gambling providers to create different ways of increasing their popularity.

There are a number of strategies you can try as a way to attract potential members to your sports betting sites.
Optimize your site for higher ranking in the organic searches. This can be a tough one seeing as your competition is very steep. Don’t use questionable tactics, just be honest together with your SEO and optimize the pages for the content that’s actually on each page.

Generate topical content well before the sporting event that you would like to promote. Generally speaking, se’s may take 3 to 12 weeks to get new pages so if you don’t are really up on the way to get the pages indexed quicker, give new pages plenty of time to be discovered by the search engines.
Allow other sites to utilize your topical content in exchange for a text link back to your site. Doing this lets you gain extremely valuable one way text links that will help to improve your link popularity. Just make sure you pick the text for that link carefully and the website posting your article maintains credit for you as the writer.

Post articles from other sites. Make certain that the article you post on your site is filled with keyword rich text and optimize the 토토사이트 page which has that article for the contents of this article. When done properly this can greatly improve your chances of being found in search engines for that articles topic.

Add a Forum to your internet site and create categories that promote the events that your site specializes in. For instance, if your site is based out of Europe you may want to make a bunch of categories based on Soccer such as for example Soccer Injuries, Soccer Trades & Rumors etc. Achieving this will generate keyword rich, topical pages that eventually will be indexed by the search engines. The more active you’re Forum, the greater the opportunity of creating countless pages that the various search engines will love.

Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of one’s post. In your signature you have an opportunity to place some text that may be used to promote your site. Also, some forums will help you to place text links within the signature. Be respectful and do not stuff the signature with too many text links.

Add your site to as many directories as you can. Some directories can take quite a long time for inclusion, the DMOZ for instance, so you should apply to them as quickly as you can after launching your new sports betting site.

Reciprocating links are a good idea so long as you carefully search out potential linking partners. Be sure that the sites you are linking to are quality sites that you yourself would actually spending some time on. A good guideline is this – if you would bookmark the website others may possibly bookmark it as well and for that reason, the site would be a good site to trade links with.

Offer affiliate programs to other webmasters. If you offer affiliate programs make certain you actually pay your affiliates in a timely manner. You’d be surprised at just how many sites actually don’t treat their affiliates very well. Treat the affiliates just like the limited partners they are and that degree of respect will more than likely bring about your banners and text links gaining better placement on the affiliate’s websites.

Purchase banner space on sports related websites. This is often a expensive proposition so you really need to take care in selecting the sites you intend to buy banner space on. Don’t base your choice on Alexa ratings alone as these can easily be skewed. Also be wary of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and don’t take their word for this, use an independent alternative party tracker for unbiased results.